$ whoami_

urmi@wba:~$ cat the-real-story.txt

The work I was always meant to do

# ~20 years of doing what didn't fit — before finding what did.

Since 2006, through every up and down, I worked in things I never truly accepted as mine. It started with sales at Yellow Pages, right before I graduated in 2007. Then came the work I'm still quietly proud of — years on the street as a Direct Dialogue Representative for organisations like Greenpeace and UNICEF, walking up to strangers face-to-face to talk about protecting children and the environment. And finally, the insurance sector. I was never very good at the selling part, and I knew it. But there was always one thing people did come to me for.

Whenever something needed figuring out — a computer setting, a TV that wouldn't behave, an electronic device, an Excel sheet, a Word document, someone's project — I was the one they called. "Ask Urmi, she'll fix it." That part came naturally. That was always me.

Under social pressure, and following my brother who studied BBA, I felt I had to have one too. So I did. I walked a path that was never fully mine, and for a long time I never accepted who I actually was, or how I actually worked.

# 2023 — the reset.

Then in 2023 everything changed. After my IBS diagnosis, followed by pancreatic fat, I was put on complete bed rest — healing through food. I couldn't continue in insurance; I'd been a manager at Max Life, work I was never good at anyway.

And there, in that bed-rest healing stretch, I learned blogging. Because that's who I am — I don't back down on life. I asked myself: what more is there? I can't live like this. So on that learning voyage I taught myself, through my own mistakes, through doing — the things my soul is actually connected to.

This typing through a keyboard. Solving problems from the inside out. Knowing the unknown. That's what I wake up for every day — not just to do work, but to do what I'm meant to do in this life.

urmi@wba:~$ status --now

urmi@wba:~$ ls ./what-i-do

urmi@wba:~$ git log --oneline --my-life

• 2006Started out in sales at Yellow Pages — just before graduating in 2007.
• the street yearsDirect Dialogue Representative for Greenpeace and UNICEF — face-to-face on the street, for children and the environment.
• the insurance chapterManager at Max Life. Capable, but the selling was never truly mine — and I always knew it.
• 2023Health reset. Complete bed rest. Healing through food — and a hard reset on everything.
• the turnTaught myself blogging, then web, SEO, and AI search — through mistakes, through doing, through what my soul connects to.
• nowWhiteBalanceAI. Waking up to do what I'm actually meant to do.

urmi@wba:~$ cat the-other-half.txt

The other half of the story

The same 2023 reset that pushed me toward the web also began with food. During my bed-rest healing, I built CalorieMatterss — a blog for IBS-friendly, low-FODMAP, high-protein Indian cooking, born from my own journey with IBS and healing.

Two brands, one person. One heals the gut; one builds the web. Both are me, doing what I'm meant to do — joyful, and standing by all of it.