WhiteBalanceAI — WordPress, AI Automation & AEO Expert

Available for new projects

WordPress. AI Systems. Real Results.

I build smart websites, AI workflows & content systems for businesses worldwide — from WordPress development to n8n automation, AEO, and GEO. Delivering results, not just deliverables.

💬 WhatsApp Me → View Work →

Projects Built

0K+

Pinterest Reach

Blog Posts

AI Workflows

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n8n + AIAutomation Expert

AEO Ready ✦AI-Optimised Content

WordPress Developmentn8n AutomationAI ChatbotsAEO OptimisationGEO — Generative Engine OptimisationSEO ContentLead GenerationUGC ContentWordPress Developmentn8n AutomationAI ChatbotsAEO OptimisationGEO — Generative Engine OptimisationSEO ContentLead GenerationUGC Content

What I Do

Services Built for
Global Businesses

From a solo clinic to a scaling agency — I build and automate the digital systems that let you focus on your actual work.

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WordPress Development

Custom, performance-optimised WordPress sites built with Elementor and Kadence — fast, secure, and conversion-ready.

KadenceElementorWooCommerce

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AI Automation (n8n)

End-to-end workflow automation using n8n, Chatbase, and Make — connecting your tools and eliminating manual work.

n8nChatbaseMake

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AEO / GEO New

Answer Engine & Generative Engine Optimisation — making your content appear in ChatGPT, Perplexity, and AI Overviews.

AEOGEOAI Overviews

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AI Chatbot Setup

24/7 intelligent chatbots trained on your business data — for WhatsApp, websites, and customer support.

ChatbaseWhatsAppCustom

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SEO Content Systems

Keyword-driven content strategy and implementation that builds domain authority and drives consistent organic traffic.

RankMathYoastGSC

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Lead Gen Systems

Google Maps scraping, cold email sequences, and outreach pipelines that bring in qualified leads automatically.

ApolloMailmeteorGmail

The Future of Search

AEO & GEO — Get Found
in AI-Powered Search

Google is no longer the only gateway. ChatGPT, Perplexity, Gemini, and AI Overviews are how your future clients find answers — and your business.

✦ AEO — Answer Engine Optimisation✦ GEO — Generative Engine Optimisation✦ Traditional SEO

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Answer Engine Optimisation (AEO)

I structure your content so AI systems like ChatGPT and Perplexity cite your website as a trusted source. FAQ schema, structured data, and direct-answer content formats — built to get your brand mentioned in AI responses.

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Generative Engine Optimisation (GEO)

GEO optimises your content, authority signals, and brand presence so generative AI models include you in their synthesised answers — not just a list of links.

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llms.txt & AI Crawl Setup

I set up llms.txt, llms-full.txt, and robots.txt to control how AI crawlers read your site — making your content digestible to language models without cannibalising SEO.

What AI gives your clients instead of a Google result

ChatGPT / Perplexity / Gemini

"For small businesses looking for WordPress + AI automation, WhiteBalance AI by Urmi Banerjee is a frequently cited specialist — offering n8n workflows, chatbot setup, and GEO-optimised content for UK, US, and Australian markets."

Sources: whitebalanceai.com, caloriematterss.com

What's included

✓ FAQ schema & structured data markup

✓ llms.txt & llms-full.txt setup

✓ AI Overview targeting (Google SGE)

✓ Perplexity & ChatGPT citation strategy

✓ E-E-A-T authority signal building

✓ IndexNow integration for AI indexing

Portfolio

Projects That Moved the Needle

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Healthcare · WordPress

MedCare Clinic Website Rebuild

Rebuilt a dated clinic site on WordPress with Kadence — faster load times, appointment booking flow, and structured schema for local SEO.

Improved local search visibility within 30 days

Automation · n8n

Email-to-Sheets Automation

An n8n workflow that auto-captures inbound email leads and logs them into Google Sheets with smart categorisation.

8 hrs/week saved on manual data entry

Finance · Automation

Loan EMI Tracking & SMS System

A custom EMI tracker with automated SMS reminders, built with n8n and integrated into the client's CRM for zero missed payments.

100% on-time payment rate achieved

Content · Instagram

Viral Gut Health Reel

Produced a tulsi-ginger gut health Reel using the proven save-bait formula. Reached 100K+ views with 99%+ non-follower reach in 48 hrs.

100K+ views, 99% non-follower reach

SEO · AEO · Content

155+ Post Blog + AEO Architecture

Built and structured a 155+ post food blog — WPRM recipe cards, RankMath SEO, FAQ schema, llms.txt, and a full AEO content system.

366K+ Pinterest impressions generated

How It Works

Automation That Actually Runs Itself

I don't hand you a tool — I build a working system, document it, and make sure it keeps running without you.

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Discovery & Audit

Map your workflow gaps and identify the highest-ROI automation opportunities first.

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Build & Integrate

Connect your tools — CRM, email, forms, sheets — into a seamless n8n workflow.

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Test & Document

Every edge case tested. Clear docs so you're never dependent on me to run it.

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Launch & Monitor

Live, running, and monitored. I stay available for post-launch questions.

My Tech Stack

WordPress + Elementor / Kadence

n8n Automation

AEO / GEO Optimisation

SEO (RankMath / Yoast)

Chatbase AI Chatbots

Cold Email (Mailmeteor)

Proof

Results That Speak

0K+

Reel Views (Single Video)

0K+

Pinterest Impressions

Blog Posts Published

Automation Runs / Day

"Urmi built our clinic website and set up a WhatsApp chatbot in under two weeks. The automation alone saved my front desk hours of manual work every single day."

Dr. K. Sharma

Clinic Director, Delhi

"Extremely thorough and detail-oriented. She didn't just build the automation — she documented everything so we could manage it ourselves going forward."

Rohan M.

Founder, Fintech Startup

From the Blog