# WhiteBalanceAI

> WhiteBalanceAI is an SEO, AEO, GEO, and WordPress services studio run solo by Urmi Banerjee from Kolkata, India, serving clients worldwide. It helps small businesses and solo operators get found in both traditional search and AI answer engines (ChatGPT, Perplexity, Google AI Overviews).

## About

WhiteBalanceAI is a one-person studio founded in 2025 by Urmi Banerjee. The core work is search visibility — SEO, Answer Engine Optimisation (AEO), and Generative Engine Optimisation (GEO) — delivered on fast, well-built WordPress sites. The angle is plain language for non-technical owners: practical visibility across Google and AI answer engines, not enterprise jargon. Urmi runs the whole service herself.

## Services

- **SEO:** On-page SEO, technical fixes, content strategy, and schema, using RankMath.
- **AEO (Answer Engine Optimisation):** Structuring content so AI answer engines cite it — FAQ schema, answer-first writing, question-based headings, llms.txt and robots.txt configured for AI crawlers.
- **GEO (Generative Engine Optimisation):** Making a site a trusted, citeable source for generative AI (ChatGPT, Perplexity, Gemini, Google AI Overviews).
- **WordPress websites:** Fast, SEO-ready, conversion-focused WordPress builds and fixes.
- **AI automation (on request):** Simple workflow automation and chatbots for service businesses, as a secondary add-on.

## Focus Topics

- Search Engine Optimisation (SEO)
- Answer Engine Optimisation (AEO)
- Generative Engine Optimisation (GEO)
- Google AI Mode and AI Overviews
- WordPress performance, schema, and SEO
- FAQ schema and structured data for AI citation

## Key Pages

- [Homepage](https://whitebalanceai.com/): Services overview and studio intro.
- [Services](https://whitebalanceai.com/services/): Full list of services.
- [SEO/AEO/GEO Checker](https://whitebalanceai.com/#checker): Free on-site tool that checks a site's SEO/AEO/GEO readiness.
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## Case Study

- [Caloriematterss](https://caloriematterss.com/): Urmi's own IBS-friendly food blog, built and optimised as a live case study of the SEO/AEO/GEO system she uses for clients.

## About the Founder

- **Name:** Urmi Banerjee
- **Role:** Solo founder and operator of WhiteBalanceAI
- **Location:** Kolkata, India (serving clients worldwide)
- **Founded:** 2025
- **Contact:** support@whitebalanceai.com
- **WhatsApp:** https://wa.me/917980599551
- **GitHub:** https://github.com/Urmi0305

## AI Crawl Files

- [llms.txt](https://whitebalanceai.com/llms.txt): This file — curated site index for AI systems.
- [llms-full.txt](https://whitebalanceai.com/llms-full.txt): Fuller content index for LLM context.
- [robots.txt](https://whitebalanceai.com/robots.txt): Crawl permissions — all crawlers, including AI, allowed (system areas excepted).
- [Sitemap](https://whitebalanceai.com/sitemap_index.xml): Full XML sitemap for search engines.